Membership Rewards

Become a Fancy Member and enjoy great benefits!

  • Fast & professional wine delivery all over Mainland China!
  • Premium wine selections approved by Top Sommeliers and F&B Experts!
  • Fair & attractive price on best-value boutique wines, 100% imported!
  • Free e-learning content: Wine Experts’ knowledge, exclusive tasting videos & tips!
  • Membership is free, no catch, commitment or obligation ♥

Free membership and ¥10 gift voucher upon sign-up!


To become a member of, simply register here.

We value your loyalty, and we'd love to get you boutique-imported wine on a regular basis.

To show you that we care, we have implemented a rewards points system. The more you shop the more points you earn, and each point is worth 1 RMB discount for future purchases! Cool right?

Plus, wine is meant to be share, so you can also earn points by inviting your friends!

Build up your reward points, and use them to discount your shopping cart total in the future (points remain valid for 150 days). ♥♥♥

So, how to get these awesome points?

  1. ¥50 Signup Gift Voucher 

Register and we will give you 10 points (¥10) when you create your account, try us out!

  1. Invite your Friends & Family: Give ¥50 / Get ¥50

The more the merrier! At any time, spread the passion of wine by clicking "Invite Friends" displayed on every page of the site.

  • Your invited friends will receive a 50 points (¥50) welcome voucher immediately after placing a first order, credited in their account.
  • Once your friends complete an order successfully, you will receive 50 points (¥50) gift voucher credited in your account.
  1. Shop some fine wines & spirits :)

For every ¥100 you spend you will be awarded with 1 point (¥1)

  1. Happy Anniversary ♥︎

Tank you for being a Fancy Member! On your account anniversary you will receive an 88 points (¥88) gift voucher! 

Then, how to spend these awesome points?

Whenever you checkout you can choose how many points you wish to apply to your current order.

How to become a VIP member and what are the benefits?

When collect 50 Points (spent ¥5000), you will be upgraded to VIP member. Congrats!

Or join our Monthly Subscription Program to receive the VIP benefit during the period.

  1. Get invited to exclusive wine tasting events
  2. Get insider access to limited rare & fine wines
  3. Get exclusive deals & promotions
  4. Get an extra gift in your parcel ;)

What are the Reward Points Rules?

  • 1 Point = 1 RMB of discount that can be used against future purchases
  • Creating an account earns 10 points (¥10)
  • Only 1 account per household/delivery address will be eligible to receive the initial 50 points for sign-up. Furthermore a single person is eligible to receive the 50 points only for their first sign-up. Additional attempts to sign up will be detected and the points removed from the account.
  • Earning points by purchasing: For every ¥100 you spend (based on cart total after any discounts) you earn 1 point to spend on future orders.
  • Referring friends: Use the "Invite Friends" link in the "My Account" dashboard to send emails to your friends. When a friend makes their first order you will receive 50 points (worth ¥50).
  • Point balances will expire after 150 days if your account is inactive (no purchase is made).
  • You anniversary 50 points gift voucher will be available the first day of the month when your account anniversary occurs and will expire on the last day of that month.

The points system was set up to reward loyal customers. However we actively monitor the points system for abuse and will immediately revoke all points associated with any account found to be trying to take advantage of the system outside the spirit of the rules set out above ;)